Pex

Pex is a technology company specializing in digital rights management and content identification. Founded in 2014, Pex aims to create a more transparent and equitable internet by providing tools that enable rightsholders, platforms, and creators to manage and monetize content effectively.

Key Features:

1. Attribution Engine:

   • Content Identification: Utilizes advanced algorithms to detect audio and video content across various platforms, even in altered forms.

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   • Licensing Infrastructure: Facilitates seamless licensing transactions between rightsholders and content users, ensuring proper attribution and compensation.

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2. Compliance Tools:

   • Regulatory Adherence: Assists platforms in meeting copyright regulations by providing real-time content monitoring and management solutions.

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   • Toxic Content Detection: Identifies and blocks known harmful content to maintain platform integrity and user safety.

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3. Data and Analytics:

   • Market Share Reports: Offers insights into content usage and market share across digital platforms, aiding rightsholders in strategic decision-making.

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   • Discovery Services: Enables tracking of audio and video content usage online, providing valuable data for monetization and rights enforcement.

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Company Milestones:

• 2014: Pex was founded with the mission to deliver a more transparent and equitable internet.

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• 2019: Launched the Attribution Engine, fulfilling the vision of creating a global licensing infrastructure.

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• 2021: Secured $57 million in funding, backed by investors including Tencent, to expand its digital rights services.

  TechCrunch

Use Cases:

• Platforms: Implement content identification and management to comply with copyright laws and protect against unauthorized content use.

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• Rightsholders: Monitor and monetize the use of their content across digital platforms, ensuring fair compensation.

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• Brands: Audit and manage the use of music and video in social media posts to maintain brand integrity and compliance.

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Getting Started:

To explore Pex's services, visit their official website and contact their team for tailored solutions to your digital rights management needs.

Conclusion:

Pex offers innovative solutions for digital rights management, content identification, and compliance, fostering a fair and transparent digital ecosystem for creators, rightsholders, and platforms.

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