Zoho Backstage

Zoho Backstage is a powerful event management software designed to simplify the planning, promotion, and execution of corporate conferences, trade shows, product launches, and other events. This end-to-end solution enables organizations to create branded event experiences with its intuitive tools for ticketing, registration, attendee engagement, and post-event analytics. As part of the Zoho ecosystem, Backstage seamlessly integrates with other Zoho applications, offering a cohesive workflow for businesses.

Whether hosting in-person, virtual, or hybrid events, Zoho Backstage ensures that event organizers can deliver professional, engaging, and memorable experiences while reducing operational complexity.

Key Features

1. Event Website and Mobile App Builder

   • Create branded event websites with pre-built templates and drag-and-drop functionality.

   • Offer a mobile app for attendees to access schedules, updates, and resources.

2. Registration and Ticketing

   • Manage registration with customizable forms and ticketing options.

   • Offer multiple pricing tiers, discounts, and group registrations.

3. Agenda and Session Management

   • Build detailed agendas, manage speakers, and create session tracks.

   • Allow attendees to personalize schedules based on their interests.

4. Virtual and Hybrid Event Support

   • Host live sessions with integrated video streaming and audience interaction tools.

   • Provide on-demand content access for post-event engagement.

5. Attendee Engagement

   • Enable networking with chat, Q&A, live polls, and virtual breakout rooms.

   • Use gamification and interactive features to keep attendees engaged.

6. Speaker and Sponsor Management

   • Provide dedicated portals for speakers to manage session materials.

   • Showcase sponsors with logos, profiles, and virtual booths.

7. Data and Analytics

   • Track attendance, session participation, and audience engagement metrics.

   • Generate reports to measure event ROI and identify improvement areas.

8. Seamless Integrations

   • Integrate with Zoho CRM, Marketing Automation, and other third-party apps for enhanced workflows.

   • Use APIs for custom data synchronization and workflows.

Use Cases

1. Corporate Conferences and Product Launches

   • Streamline registration, promote the event, and track participation metrics.

   • Engage attendees with live polls, Q&A sessions, and networking tools.

2. Virtual and Hybrid Events

   • Host webinars, virtual trade shows, and hybrid conferences with interactive features.

   • Provide live and on-demand access to sessions for global audiences.

3. Trade Shows and Expos

   • Manage exhibitor profiles, sponsor highlights, and attendee engagement.

   • Enable virtual booths for sponsors to showcase products and services.

4. Educational Events

   • Organize workshops, seminars, and academic conferences with session tracking and participation analytics.

5. Non-Profit and Fundraising Events

   • Promote causes, streamline donor registrations, and collect donations.

   • Use attendee data to improve donor engagement in future campaigns.

Benefits

• End-to-End Management: Handles everything from registration to post-event analytics on a single platform.

• Enhanced Attendee Experience: Offers branded, engaging experiences for both in-person and virtual audiences.

• Customizability: Adapt the platform to match event branding and specific organizational needs.

• Seamless Integration: Integrates with Zoho’s ecosystem and other apps for a unified workflow.

• Data-Driven Insights: Provides actionable analytics to measure event success and guide planning for future events.

• Scalability: Suitable for small events to large, multi-day conferences.

Ideal Users

• Corporate Event Planners: To manage conferences, meetings, and product launches.

• Non-Profits: For organizing fundraisers and donor engagement events.

• Educational Institutions: To host academic and training events with ease.

• Trade Show Organizers: For showcasing sponsors, managing attendees, and providing seamless experiences.

• Event Agencies: To streamline planning and execution for multiple clients.

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