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Branding Brief for FindMySafari.com 1. Brand Overview Business Name: FindMySafari.com Mission: Connect travelers with authentic safari experiences while supporting local communities and conservation efforts. Vision: Build a trusted and scalable platform that brings together top safari operators and adventure seekers, paving the way for future travel experiences beyond safaris. Target Audience: Travelers: Adventure-seekers, families, honeymooners, and eco-conscious tourists seeking memorable safari journeys. Operators: Reputable safari tour operators and local guides committed to quality service and sustainable tourism. 2. Brand Identity Essentials (Initial Phase) Logo: A modern, clean, and adventurous design that subtly incorporates safari elements (e.g., wildlife silhouettes, abstract savanna imagery). The logo should evoke trust, adventure, and a premium experience. Color Palette: Use warm, earthy tones (such as terracotta and sandy beige) combined with sophisticated accent colors for a balanced, professional look. Visual & Communication Style: Aim for a clean, high-end, and modern aesthetic that appeals to both travelers and operators. Utilize high-quality imagery that highlights the beauty and adventure of safaris. Messaging should be personable, authentic, and straightforward, emphasizing the positive impact of each booking. Tagline/Messaging: Develop a simple tagline such as “Find Your Perfect Safari Adventure” or “Explore. Book. Impact.” to reflect the core values of the platform. 3. Initial Deliverables for Branding Logo Design: Provide multiple logo concepts that capture the spirit of safari adventures in a clean, modern style. Final deliverables should include logo files in various formats for both web and print use. Basic Visual Identity: Create a simple style guide that outlines your chosen color palette and key design elements to ensure consistency across your website, marketing materials, and social media profiles. Social Media Assets: Develop basic profile images and cover photos for major platforms (Instagram, Facebook, LinkedIn) that align with your new brand identity. 4. Objectives for the Initial Branding Phase Establish Credibility: Create a professional, trustworthy, and memorable look that resonates with both travelers and safari operators. Support Outreach: Provide a solid visual foundation that will help attract early vendors and generate interest from potential customers. Lay the Groundwork for Future Growth: Develop a brand identity that can be refined and expanded upon later, as more detailed branding guidelines are developed after initial outreach and feedback. 5. Timeline & Budget Timeline: Aim for a turnaround of 3-4 weeks for these initial branding materials. Budget: Open to proposals—please provide a cost breakdown based on the deliverables above. 6. Additional Considerations This initial branding phase is focused on establishing a strong identity to kick-start outreach efforts. Detailed branding guidelines and further refinements will be developed after initial feedback and outreach. The focus is on creating a clean, modern, high-end look that conveys authenticity, trust, and adventure.
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