Empowering Data-Driven Decision Making with Optimizely's Warehouse-Native Analytics

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Empowering Data-Driven Decision Making with Optimizely's Warehouse-Native Analytics

Connect Seamlessly with Your Data Warehouse

Optimizely's warehouse-native analytics solution allows you to connect effortlessly with popular data warehouses like Snowflake, Databricks, Google BigQuery, and Amazon Redshift. With ready-to-use integrations, you can quickly set up and manage data flow, ensuring that essential data points are easily accessible for your experimentation efforts. Conduct health checks to verify connection stability and data readiness before delving into experiments, ensuring a smooth data management process across platforms for accurate real-time analysis.

Build Custom Metrics Tailored to Your Needs

Create and customize a variety of metric types to track, measure, and analyze the outcomes of your experiments with precision. Choose from Conversion Metrics to track user actions, Numeric Aggregations to sum or average values, and Calculated Metrics to combine multiple metrics for deeper insights. Define metrics such as revenue, page load time, or return rate, and utilize formulas to create custom metrics with basic arithmetic operations for complex data calculations.

Utilize the Experiment Scorecard for Decision-Making

Leverage Optimizely's comprehensive experiment scorecard to analyze experiment results effectively and make informed decisions. Add primary and secondary metrics to tailor results to your specific needs, seeing details on Days Run, Total Visitors, Page Targeted, and more. Evaluate metric performance by variation, including details on metric value, percentage improvement, confidence interval, and statistical significance. Segment results by user attributes like platform or country to understand different audience responses.

Unlock Deeper Insights with Native Analytics Views

Dive into user behavior with Optimizely's built-in analytics views designed for detailed journey and funnel analysis. Visualize user flows with funnel views to track progression towards conversion, and use path views to analyze user sequences to and from conversion events. Explore trends over time and segment data within dashboards for strategic decision-making, facilitating collaboration and data-driven actions across your team.

Benefits of Optimizely's Warehouse-Native Analytics

Experience on-the-fly explorations that save hours on manual data analysis by generating cohort-specific insights quickly. Ensure data consistency by using your organization's trusted data source for experimentation and analytics, avoiding discrepancies. Maintain data security by keeping it in-house, eliminating legal concerns and enabling more experimentation without moving sensitive information. Utilize warehouse-native stats to analyze data from all digital channels and leverage pre-built connectors with leading data warehouse providers for enhanced analysis capabilities.

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